Client: Riot Games

Art Direction: ?

Role: Concept Designer

3D Model: ?

Production Team: Harrison Krix ?

Photography: ?

For the 7770 property owned by JBG, we were tasked with creating a user friendly site where potential home owners could visit to learn more about the upscale residences and surrounding area in Bethesda, MD.

Through research, we found users either opened the app to search, or to check-in, but rarely both at the same time. In an effort to improve the user experience, we made a bold decision to separate our two use cases into their own standalone apps: One devoted to sharing your location and the other for personalized local search. This meant moving the check-in functionality out of Foursquare to a second app, Swarm, to focus on becoming the smartest, most personalized way to discover new places. 

We worked with Red Antler to design a new logo to signal this change. As Foursquare’s Brand Designer, it was my role to implement this new brand across all product and marketing and to create and maintain a detailed brand guide documenting the new look.

Outreach

After the product's launch, we designed a direct mailer used as an opportunity to introduce businesses Foursquare's all new rebrand for the first time. The brochure was mailed to over 50,000 businesses across the nation.